The Papaya

Cultura Colectiva · Video column. Feminist video column. Over 200 episodes with Cultura Colectiva: my most viral project.

View project

At Cultura Colectiva, I developed the programs The Papaya and We Need to Talk. We produced over 200 episodes, published weekly across Cultura Colectiva's channels. It's my most viral project to date.

Brief

A feminist video column tackling everyday women's issues, from toxic relationships to contraception, with major impact among young women across Mexico and Latin America.

My role

I conceptualized the program, wrote the scripts, hosted it, and supervised post-production. Together with the analytics and data team, we optimized the topics, titles, and publication dates.

Process

I wrote the script two weeks ahead of filming. Together with the art director, I defined wardrobe and props, which the production assistant sourced. With the photographer, I built a shot list to guide filming day, always leaving room for spontaneous creativity. Editing took a week, incorporating pacing, music, sound effects, and graphic elements.

KPI's

The Papaya, published weekly on the Cultura Colectiva Central YouTube channel, reached 500K subscribers, and we partnered with brands such as Plátano Melón, Bioderma, Saba, and FORIA.