Mystra

Mystra · Product campaign. Campaign for a premium Mexican wellness and sensuality brand: from brief to publication.

Brief

Mystra is a premium Mexican wellness and sensuality brand. The goal of the campaign was to communicate the perfume's sensual identity and its touch of luxury, while also conveying a key idea: you don't need a special occasion to wear Mystra Scent, your everyday life at home deserves that moment of pleasure too.

My role

In this campaign, I was in charge of the entire process: I received the brand's brief and translated it into a visual concept. I led the photo shoot, selected the best images, wrote the copy, and published it on the agreed dates.

Process

I shared the look and feel with the photographer a week before the shoot. On the day of the shoot, I called her in early so we could calmly prepare the wardrobe and set, arriving ready for the key moment: the time of day when natural light hits at the perfect angle, giving that magical, sensual touch I was looking for in the campaign. In addition to the shots with the model, I prioritized close-ups of the product to enrich the visual variety of the final post.

KPI's

The post has 38,207 views and reached 16,936 accounts.